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Storytelling creates
connection and resonance

What Inspires You?

6/8/2013

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By Charlotte and Melinda

Syncreate grew out of Melinda and Charlotte’s weekly coffee meetings, where we felt continually inspired by each other’s ideas. Together, our individual interests amplified in an exciting and innovative fashion, and this synergy began to expand out to other people and the wider world, and so we formed Syncreate.

Our first offering, “The Art and Science of Creativity: Exploring the Path and Expanding Your Tools,” took place at Case de Luz, in Austin, Texas, with seven lovely participants. From the get-go, the room sparkled with a collective desire to take risks and explore how the neuroscience of creativity might enrich any artistic process.

Wanting to make the most of our time together time, we emailed the participants ahead of time, asking them to reflect on:

1) What engages and inspires you?

2) What assets do you bring to this experience?

3) What do you hope to learn or take away from this workshop?

These questions form the basis of Syncreate’s vision.  We want to help you ignite your powers of innovation, tap into your inner resources, and enhance your tools so you can radiate your contributions to an ever-widening sphere of positive influence.

The workshop explored the neuroscience of creativity, presenting several strategies for deeper explorations of artistic pursuits.  One key component of creativity is the ability to create connections between seemingly unconnected ideas and objects, also known as associative thinking.  Participants engaged in a personal exploration of what a necklace and a prayer might have in common, and then worked together to build upon the initial connections.  This simple exercise can reveal our individual perspectives, and how—with a little time and supported space—we can bridge seemingly disparate ideas. To increase our insights, collaboration can be an essential aspect of the process.

We encourage people to spend a little time each day considering how vastly different elements of our world have common characteristics. We believe that this kind of activity can both bolster creativity and knit together the social and neural pathways so that our work might move toward more clarity and precision.

Here are a couple of interesting links for more information on associative thinking and creativity:

The Handbook of Creativity, edited by Robert J. Sternberg – Chapter 7, “The Biological Bases of Creativity,” by Colin Martindale, touches on this topic:http://books.google.ca/books?id=d1KTEQpQ6vsC

“Being Creative with Associative Thinking,” by Thomas Cotterill:http://thomascotterill.wordpress.com/2012/09/25/being-creative-with-associative-thinking/
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    Authors:
    Charlotte Gullick
    Melinda Rothouse

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